With Kapow, Audi delivers real-time web data feeds through their in-dash mobile navigation system.
Mobile Enablement Solution:
Automotive
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Integrate Internet data feeds directly to car navigation systems
As mobile navigation devices become standard equipment in more and more vehicles, auto manufacturers are looking for a flexible, real-time way to deliver travel information and location-specific offers directly into cars. With Kapow, you can extract information directly from information providers' websites, transform the data and migrate it into mobile navigation systems. This eliminates dependencies and delays related to information providers providing document data feeds, and makes it possible to quickly launch the car in a new market or to switch to a different information provider in as little as one week.
Featured Customer Success Stories in Mobile Enablement for Automotive:
Challenge
- With the launch of its new A8 in Germany, Audi wanted to enable real-time access to web-based services – delivering information on restaurants, hotels, recreation areas and more from the car's in-dash mobile navigation system.
- While it was easy for Audi to create business relationships with the information providers, they found it would take too long to obtain a usable real-time data feed from them. And those feeds would need to be transformed to be presented properly on the A8's navigation system.
Solution
- Audi uses Kapow to collect web data feeds directly from information providers' websites.
- Feeds are transformed and presented in real-time through the A8's in-dash mobile navigation system.
Results
- Using Kapow, Audi built 7 feeds in just 1 week.
- Today, Audi collects content directly from the service providers' websites, transforms it and feeds it to the A8's navigation system, giving customers real-time access to valuable travel information.